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Marketing Greece
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Marketing Greece : ウィキペディア英語版
Marketing Greece

Marketing Greece S.A. is a non-profit organization founded in 2013 established to promote tourism in Greece. A private sector initiative, its shareholders include the Greek Tourism Confederation (SETE) (80%), the Hellenic Chamber of Hotels (17.5%) and the Hellenic Association of Communication Agencies (2.5%).〔("SETE: “Marketing Greece,” INSETE In The Works" ), gtp headlines, Athens, 13 April 2013.〕〔Fox, Jena Tesse. ("Catching Up: Iossif Parsalis Talks Marketing Greece" ), Travel Agent Central, New York, 18 November 2013〕
It launched a consumer website, Discovergreece.com, in February 2014.〔McGonagle, Katie. ("WTM 2013: Marketing Greece aims to recover share with 'hidden gems' website" ), Travel Weekly, London, 4 November 2013〕〔("Global Launch of www.discovergreece.com" ), Hills Balfour, London, January 2014.〕 Prior to the portal's launch, Marketing Greece commissioned a report by McKinsey & Company called Tourism Strategic Planning 2021, in which the management consultancy firm outlined a target for annual tourist arrivals into Greece in 2021 to exceed 24 million with a per capita expenditure of approximately 800 euros. This would generate direct annual revenue of 18-19 billion euros and a total of 48-50 billion euros, taking into account all tourism-related activities, compared to 32 billion euros in 2012. This, the report concluded, would add an additional nine points to the country's GDP.〔("SETE 12th Tourism & Development Conference: Tourism Strategic Planning 2021" ), gtp headlines, Athens, 10 October 2013.〕〔("Marketing Greece presents the Greek Tourism Product and “discovergreece.com” at ITB 2014" ), Travelling news, Athens, 5 March 2014.〕
==References==


抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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